Broadcast

播

VISUAL IDENTITY / PROMOTIONAL COLLATERAL

视觉识别形象 / 推广资料

The Broadcast 2018 S/S collection is inspired by water and satisfies the thirst in everyday life. A special kind of paper with seeds in it was selected for the invitation, which, given abundant of water, can sprout and grow. The video shows the change of scenes from dry earth to various forms of water, with a sprout as ending. All designs reinforce the same key concept － water is essential in life.

Broadcast播2018春夏系列灵感来源于水，大秀主题反其道而行，从干涸龟裂的土地出发，来讲述水润万物的故事。邀请函选用种子纸材料，给予足够的水份便能发芽，开场视频的画面从干涸到各种形态的水再以发芽结尾，所有设计都在强化同一个主题概念。

Video Still / 视频截屏

The seeds have sprouted in the paper / 纸里的种子发芽了

Some abstract water ripple design elements were created for the video. The colors were extracted from the 2018 S/S products to correspond with the show.

视频增加了抽象化的水波纹设计元素，颜色由本季服装中提取而出，与走秀形成互动。

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