Continental Tire 大陆轮胎
IDENTITY AND ILLUSTRATION: YEAR OF THE HORSE
识别形象和插画: 马年
By iCandy / Partner
我图我形 / 合作伙伴
The icon of Continental Tire is a horse; that is the starting point of the conversation. We made 13 different horse illustrations based on the myths and legends from ancient Greek, European, Arabic, and Chinese culture. Those horses composed a series of stories which appeared on calendars, together with a series of promotional t-shirts, scarfs, and ties.
马作为大陆轮胎的品牌图形，同是也是这一项目的切入点。我们根据古代希腊、欧洲、阿拉伯及中国文化中的神话传说创作了13款马的形象插图，用于台历上形成一系列的故事，同时也在宣传的T恤衫、围巾及领带上出现。
