FULEI FOUNDATION 傅雷基金会
VISUAL IDENTITY / PACKAGING / PROMOTIONAL COLLATERAL
视觉识别形象 / 包装设计 / 推广资料
The design of this logo starts with the signature of Fulei, a famous translator in China whom this foundation is named after. The vertical layout in the order from right to left is according to the common writing habit during his time, and the overall design being a square takes reference from ancient Chinese stamps, both of which give the design a sense of nostalgia.
标志的设计从我国著名翻译家傅雷本人的签名着手，竖排从右往左的顺序形式也遵循那个年代的书写习惯，同时正方的形状来自古代印章的概念，让整个设计颇具复古情怀。
