JUZED

味绚

VISUAL IDENTITY / PACKAGING / PROMOTIONAL COLLATERAL

视觉识别形象 / 包装设计 / 推广资料

The orange color filling in the text expresses the concept of fresh juice. Each fruit has a color that represents it, which shows the diversity of flavors.

形如杯子的“U”盛满果汁，形象地带出天然果汁的概念，每种水果以一种颜色代表，表现口味的多元化。

Juzed is a new brand that sells freshly squeezed fruit juices, with its state-of-the art equipment and good-quality ingredients. Typography has played an important rule in the brand names (in both Chinese and English) for the logo. Both names are integrated by having the extended “J” connect with the Chinese name. The orange color filling in the typeface expresses the concept of fresh juice; the orange filling can be replaced with different colors to represent different fruits. Icons are created for each fruit with a half-full filling to convey the juice concept. This concept is consistently used on posters and other designs, together with an animation.

味绚(Juzed)是一全新的高端鲜榨果汁及代餐饮品牌，使用专业果汁设备及原产地高品质的新鲜水果。标志以文字为主要视觉元素，通过英文字母“J”的圆点变形为“味”的口字旁，来连接味绚与Juzed的中英文关系，同时简化英文字母“u”并填充橙色色块使其有果汁杯的联想。橙色色块可以在以后的沿用中有一定的变化，从而呼应“味绚”的名字含义，同时一系列水果icon的出现增加了商标的趣味性，半满的色块呼应果汁的概念，并统一沿用到海报等设计上。

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