KACO

SPACE IDENTITY

空间识别形象

The green line that goes throughout the shop is an extension of the brand logo. The vending machine

allows the product to be purchased at any time.

贯穿店内的绿色线条是对标识的延伸使用，总体风格简洁极具科技感，自动售卖机的安排使得顾客购买不再受时间等限制。

Kaco is a designer stationery brand that targets the medium to high-end young demographic. Their products have various colors for this reason. In their stores they also feature two other brands: Kaco Green and Premec.

Due to the variety of product offerings, colors, and brands, we developed a categorizing system for the retail space. A geometric design is used throughout the store to clearly categorize the products, and to enable consumers to easily find what they are looking for. For each major category and brand, there are images or logos of the same size as each product display cell to clearly indicate the products. The majority of the space is in white, to let the products stand out and be easily spotted. It also gives the space a futuristic style with a green line that goes around the shop. The concept of the green line is an extension of the Kaco logo, which increases brand recognition.

Another feature used in the design of the space is a fun, engaging, and interactive experience. By using a stationery-vending machine outside the shop, it will increase customer traffic and interest. It also allows the products to be purchased at any time.

设计师文具品牌Kaco面向中高端年轻人，因此产品色彩多样，其店内还销售Kaco Green以及Premec两个品牌。

由于产品种类、颜色及品牌均多样，我们为其打造了一个以分类系统为亮点的商业空间。整个空间以几何设计为主导，以便于对商品进行清楚的分类，并让顾客快速找到自己想到的商品。主要品类及品牌，会有与商品柜相应大小的海报，清楚明了地对顾客进行引导。空间整体以白色为主，因此产品的展示能够更加显眼，同时给空间带来简洁的科技感。贯穿店内的绿色线条是对标识的延伸使用，把空间设计与平面设计相融合，提升品牌识别度。

空间的另一特色是有趣又吸引人的互动体验。门口放置的自动售卖机能引起路人的兴趣，增加客流量，同时能够使得顾客购买不再受时间等限制。

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