MASS CONCRETE

VISUAL IDENTITY / SPACE IDENTITY / PROMOTIONAL COLLATERAL

视觉识别形象 / 空间识别形象 / 推广资料

Design for a women's fashion brand, the concept came from reinforced concrete structures that represent urban modernity, reflecting a strong and independent image of modern women.

作为一个女性时装品牌，设计概念引入代表摩登都市的钢筋建筑结构，在平面与空间中体现现代女性自立、坚毅和刚强的一面。

Based on the futuristic style of this season’s products, we created a video installation from futuristic films for its launch event.

根据品牌新一季产品的未来主义风格，延伸制作了用于发布会的未来主义电影视频装置。

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