MS.BAG & MR.SHOE 包小姐与鞋先生
VISUAL IDENTITY / PACKAGING / SPACE IDENTITY
视觉识别形象 / 包装设计 / 空间识别形象
The logo was designed by using the mirror image of M in "Ms" and "Mr". By applying a concrete style and solid geometry we created the perfect environment for the colorful products. The shoes, bags and lifestyle accessories are grouped by color in the store, making it easy for the customers to find their favourite style.
用“M”的镜像来设计logo中的“MS”和”MR“，用原始的混凝土工业风，立体几何的图形以及高品质的软装来烘托产品的以“颜色”的极致表现，把包包、鞋子、生活配饰等组合在一起看他们的奇妙反应。
When we hear “Ms” and “Mr” together we immediately conjure up images of a couple coming together. This logo is a visual representation of this idea. By doing so, they become mirror images of each other. When both cut out “M”s come together, they complete each other, just like when someone finds their better half.
当听到“Ms”和“Mr”的时候, 我们会立刻联想到一对爱人的画面, 这个logo就是这个想法的直接视觉呈现。让他们成为彼此的镜像, 成就彼此的完整, 就好像找对了我们的另一半。
We use cool concrete cube displays to contrast off the highly saturated products. This color combination display allows customers to see their favorite colors at first glance and select the corresponding products.
我们用混凝土立方体陈列台的冷色，来衬托高饱和度的彩色产品。这种色彩矩阵陈列方式，可以让顾客第一眼就看中喜欢的颜色，选择对应的产品。