PINZHI

品值

VISUAL IDENTITY / APP INTERFACE

视觉识别形象 / 手机应用界面设计

For a phone application for personal credit, the logo took inspiration from fingerprint, which symbolizes trust. The lines form the Chinese characters for “pin”(meaning quality) and “ren”(meaning person), revealing the personal integrity that the brand has been emphasizing on.

南京安讯科技旗下个人信贷应用软件，标志设计灵感来源于指纹，象征诚信；线条形成的“品”字中间有“人”字，表现人品以及品牌中强调的高品值。

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