WENXIANG 问向
VISUAL IDENTITY / WEBSITE DESIGN / PROMOTIONAL COLLATERAL
视觉识别形象 / 网站设计 / 推广资料
WENXIANG is an innovative online education platform that helps Chinese students make informed choices and intelligent decisions. Leveraging leading research in education and psychology, complemented by cutting-edge advances in data analytics and AI technology, the platform offers service for schools, families, individual as well as corporate users.
问向是以教育学、心理学应用研究为核心，结合互联网技术、大数据分析的智能教育平台。为中国 0-18 岁儿童、青少年，激发他们在每一个年龄段的潜能优势，帮助他们的人生发展。
NAMING / 命名
Six colleagues, five rounds of brain-storming; four methods, three month process.We spent hundreds of millions of brain cells to name her and successfully registered her. “Wèn 问” is a question about personal development, while “Xiàng 向” is a suitable direction. This is “WENXIANG”.
六位同事，五轮风暴；方法四种，历时三月，我们花费数亿脑细胞来为“她”命名，并成功把她注册下来。“问”即是对生涯规划的疑问，“向”则是建议合适的方向，这就是“问向”。
VIDEO SCREENSHOT / 视频截屏
Video Idea / 视频理念
Starting from ancient Hieroglyphics, the video shows us a timeline of tools throughout history. The essence is that the tools are evolving, and we can see flashes of the key symbols throughout history. The music accompanies us through the time with alternating sounds of musical instruments in different periods. The entire video is a time journey that keeps accelerating, and the end implies our vision for the future. We hope that “WENXIANG” can become a new intelligent tool in the future. When users ask about their personal development, it can give users better answers through big data intelligence analysis.
视频的时间线上，从远古时期的文字为起始，不同时期乐器声在交替演变，音乐伴随着我们穿梭时光；我们看见历史长河中一个个关键性的象征闪过，而这些象征变化的实质则是工具在进化。整个视频是一段光速般快进的时间旅程，结尾隐含着我们对未来的展望。我们希望“问向”在未来能够成为的全新智能工具，当用户向它询问自己的生涯问题时，它可以通过大数据智慧分析，给用户更好的答案。
All the features of the site are suspended in the virtual space, as if waiting for the user to explore. When the user interacts with the floating elements, they change and expand.
网站的所有功能都在虚拟空间中悬浮，仿佛是在等待用户来探索；而当用户有所操作时，功能也会随着需求发生变化。
