ZZAPI
CORPORATE IDENTITY / VISUAL IDENTITY / PACKAGING / PROMOTIONAL COLLATERAL / SPACE IDENTITY
企业形象 / 视觉识别形象 / 包装设计 / 推广资料 / 空间识别形象
ZZAPI is a new pizza chain whose proposition is to offer its patrons a quick, healthy, and individualized meal experience. The reversing of the name reflects the fun and casual approach when one shares a pie. For ZZAPI, we have completed the design from the naming to the visual identity and extended to the space identity design.
ZZAPI是一个新的比萨连锁店，其主张是为顾客提供快速、健康和个性化的用餐体验。店名由“PIZZA”颠倒而来，反映了人们分享馅饼时的欢乐与随性。我们为ZZAPI从名字到视觉识别，再延展到空间设计，完成了全套的设计落地。
A straightforward type treatment creates the logo but, of course, what brings this brand to life is the use of repetition throughout the whole system. The idea is that by repeating “zzapi, zzapi…” one gets what this brand offers and stands for.
标志的字体设计虽然非常简洁，但是，这可以让标志易于反复使用在整个设计中。创意点就是通过重复“zzapi，zzapi...”，会给人很强的记忆点来联想到这个品牌和产品。
NAMING & LOGO SKETCH / 命名与标志草图
APPLICATION / 应用
PACKAGING/ 包装
SPACE DESIGN / 空间设计